Marketing

medical professionals standing in a hallway at a hospital
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IQVIA taps AI to put overlooked prescribers on marketers’ maps

IQVIA Digital has developed technology to help pharma marketers identify nurse practitioners and physician associates who write prescriptions.
Nick Paul Taylor Jun 15, 2026 11:44am
Astellas
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Inside Astellas CEO's plan to counter Xtandi's patent cliff

Jun 11, 2026 6:00pm
whale jumping out of water
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Orca rides $250M funding wave toward cancer cell therapy launch

Jan 9, 2026 11:19am
change direction new plan alter arrows move reprioritize
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Cybin alters state to become Helus Pharma for Nasdaq trip

Dec 19, 2025 10:30am
New CEO executive boardroom leader
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Amgen obesity marketing head Boulton departs to lead Prolynx

Dec 11, 2025 10:40am
Boerner
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BMS touts commercial execution, reckons with clinical setbacks

Jul 31, 2025 11:10am